Major investors and occupiers were publicly committing to decarbonise their Scope 3 indirect emissions; planning authorities began to mandate maximum embodied and whole life carbon figures in consents; and, developers were competing to deliver the next generation of sustainable buildings to win tenants and maximise value.
Recently, there has been a noticeable thawing in enthusiasm for corporates shouting loudly about their sustainability efforts as they weigh these against more immediate commercial concerns or political pressures. The term ‘greenhushing’ has even been coined to refer to companies that do not publicise their environmental goals, even despite doing meaningful work behind the scenes to lower their impact.
Nevertheless, the imperative to do the right thing remains clear. Time is running out to limit global warming to below 2 degrees (if indeed it is even possible), but the real estate and construction industry still has a huge part to play in reducing embodied and future in use carbon.
For a developer like Simten, one challenge lies in how we keep teams and stakeholders focused on striving for best practice on boundary-pushing projects, even when the buzz has started to wear off somewhat. Our answer is that while the ‘why’ might have shifted somewhat, the ‘how’ remains the same. By prioritising efficient, low carbon design solutions and retention of existing elements where possible, we can deliver buildings that minimise their impact in construction and operation, not necessarily for the PR benefit but because it is the right thing to do both environmentally and commercially.


